Hugh Reinbolt: Opinions and thoughts on emerging and cutting edge trends in technology, digital and social media that inspire me.


Saturday, 1 May 2010

Stark Expo 2010 Viral Videos... I wish Tony Stark was real

I went to see Iron Man 2 last night and it was good fun. Downey Jr, Rourke and Rockwell are legends.

These viral videos for "Stark Expo 2010" are jokes! I wish it was real - Tony Stark's parties must be the nuts! I wish this tech was real too:

Better Living Through Technology

There is also an Iron Man 2 augmented reality application to make you really feel like Tony Stark... and who wouldn't want to? Following the interactive trailer, Paramount and Marvel are really pushing things forward! I like it.

"For this year's early summer blockbuster, 'IRON MAN 2', Paramount has delivered an Augmented Reality campaign allowing users to see themselves wearing the Iron Man and War Machine masks. Paramount delivered a similar for Transformers: Revenge of the Fallen but took this opportunity to really extend the technology.

This time round the AR experience allows users to see the HUD view that Tony has when he is Iron Man plus have a conversation with Jarvis using quotes from the movie.

But most importantly, as we live in an embeddable, shareable world, Paramount wanted to make sure the user could easily record and share themselves as Iron Man so the tech was integrated to ensure the whole experience can now be recorded and saved to social networks or to their own computer."

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