These viral videos for "Stark Expo 2010" are jokes! I wish it was real - Tony Stark's parties must be the nuts! I wish this tech was real too:
Better Living Through Technology
There is also an Iron Man 2 augmented reality application to make you really feel like Tony Stark... and who wouldn't want to? Following the interactive trailer, Paramount and Marvel are really pushing things forward! I like it.
"For this year's early summer blockbuster, 'IRON MAN 2', Paramount has
delivered an Augmented Reality campaign allowing users to see themselves
wearing the Iron Man and War Machine masks. Paramount delivered a
similar for Transformers: Revenge of the Fallen but took this
opportunity to really extend the technology.
This time round the AR experience allows users to see the HUD view that Tony has when he is Iron Man plus have a conversation with Jarvis using quotes from the movie.
But most importantly, as we live in an embeddable, shareable world, Paramount wanted to make sure the user could easily record and share themselves as Iron Man so the tech was integrated to ensure the whole experience can now be recorded and saved to social networks or to their own computer."
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This time round the AR experience allows users to see the HUD view that Tony has when he is Iron Man plus have a conversation with Jarvis using quotes from the movie.
But most importantly, as we live in an embeddable, shareable world, Paramount wanted to make sure the user could easily record and share themselves as Iron Man so the tech was integrated to ensure the whole experience can now be recorded and saved to social networks or to their own computer."
1
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