
The introduction of new formats is really exciting; silent previews need to be compelling enough and contextual to attract the click/view. Content creators need to adapt to these new formats, impulsive scrolling and limited preview time.
A variation of a teaser can be craftily combined with longer or full-length content - merging from click to view. Such interesting edits and versions of videos will essentially be split into two parts or more - the narrative of the creative will have to fit the overall format, which can be adapted to any product or industry.
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