Hugh Reinbolt: Opinions and thoughts on emerging and cutting edge trends in technology, digital and social media that inspire me.

Sunday, 11 January 2015

Tiffany & Co. "same-sex couple" creative raises the standard of authenticity

News via The Drum of another huge luxury brand embracing sexual-orientation in their
communications is pleasant, affirming and to be expected at present.

Things have changed a lot in my lifetime; culture and media has shifted simultaneously with attitudes - I've not even heard the expression "the pink pound" since 2008. I believe witihin another ten years gay people and same-sex couples featuring in brand creatives will be happening everyday, just as they will be open in the many other facets of culture and everyday life. It won't even raise a tweet.

What I love about this Tiffany & Co. campaign is that these guys are apparently a real couple and, taking into account the recent TK Maxx campaign that recruited real customers for their creatives, I can see advertisers working with real people more and more in the years to come. The beauty of it is in the authenticity.

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