Hugh Reinbolt: Opinions and thoughts on emerging and cutting edge trends in technology, digital and social media that inspire me.

Wednesday, 27 May 2015

Social and search integration will deliver ROI

Social media commerce is a huge barrier to utilising social as a paid communications channel for many SMEs that rely on ROI through sales or conversions. Solutions evolve as platforms such as Facebook, Twitter and Google all appear to adapt their media products with “Buy Buttons”.

These “products” haven’t yet become mainstream; however, now YouTube has created a “Click to Shop Button” for its TrueView ads, with impressive results, Google is diversifying its product range for direct response advertising, which may well become increasingly accessible to all. Whilst Twitter and Google have partnered to display Tweets in mobile search results, I see potential for new converged advertising formats that display “Buy Buttons” against Tweets in Google search, which is where consumers may be more likely to spend if, for example, they are Googling a holiday, or a new appliance, rather than searching on Twitter.

Our understanding of paths-to-purchase is what success hinges on. Marketing and advertising should be mapped to consumer mindsets and behaviour, and if we can test, adapt and integrate campaigns based on how people use social and search then we may well find the ROI we are looking for; especially if we can influence the media owners along the way.
Pin It
Labels: , , , , , , , , , , , , , , , , , ,

14 comments:

  1. Buy Contact Lenses13 April 2017 at 10:57

    Awesome work.Just wanted to drop a comment and say I am new to your blog and really like what I am reading.Thanks for the share

    ReplyDelete
  2. kevin5 November 2018 at 09:18

    The Social Media Manager is becoming the go-to person for businesses who require assistance with their online marketing efforts.local animation studio

    ReplyDelete
  3. Zehra Shaikh13 November 2018 at 14:42

    If a social manager has never run into limitations and hasn't experienced how to overcome them, then this likely means that they are not very experienced.how to drive traffic to my website

    ReplyDelete
  4. Peter27 November 2018 at 11:12

    You have to realize that when it comes to getting more visitors to your site in the market that you are currently in you need to make sure you avoid using the wrong strategies. spicedupaffairs.com/craigslist-personals-alternatives

    ReplyDelete
  5. Mia26 December 2018 at 14:01

    Tragically, you could highlight content that everybody would love to share - yet on the off chance that guests don't have any approach to share it, it wouldn't get the presentation you are searching for.
    socialgrand.com/buy-soundcloud-likes

    ReplyDelete
  6. ppc management28 December 2018 at 04:47

    Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC. Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website

    ReplyDelete
  7. link building company11 January 2019 at 09:33

    They help improve your website's traffic, rank, reputation, and even relationships. ... Successful digital marketers incorporate backlink strategies into their overall marketing strategy, building links on sites not only with high authority, but also meaning to their personas

    ReplyDelete
  8. Smith22 January 2019 at 16:04

    While the specific types of groups may vary by platform,dig this finding the right ones and providing value is a great way to get more users engaging with you.

    ReplyDelete
  9. Ava Roy24 January 2019 at 18:36

    Thanks for sharing really great article. Craigslist Personals Alternative

    ReplyDelete
  10. Visit Albania9 April 2019 at 17:51

    Pull marketing is about client attraction. When you create core messages with strong call to action statements, you are setting the stage to have people in your target audience self qualify and respond with, "me too" or "I need that" or "where can I learn more?" smm panel provider

    ReplyDelete
  11. Smith2 July 2019 at 19:01

    These two marketing methods should actually work hand in hand to ensure you get the best out of the two. It is also good to note that cards can easily be fitted into wallets and thus can be taken to wherever you go regardless of the distance.koktale

    ReplyDelete
  12. Andrew Phillips5 July 2019 at 13:19

    There are some other factors that come into play here but let us conclude today's piece by saying that brand has several opportunities when it annexes the two way communication of mainstream and evolution of new media.koktale

    ReplyDelete
  13. Andrew Phillips3 September 2019 at 20:08

    Social Media Marketing is an all day, every day never-ending move on. All things considered it is time and asset expending.https://www.social-media-ads-agency.co.uk/post/how-facebook-ads-can-help-you-grow-your-business

    ReplyDelete
  14. Cruise10 October 2019 at 21:24

    I've touched on this a few times - social media is very fast-paced. Imagine if one of your social assignments was largely focused on customer service and you didn't respond to customer complaints or queries for weeks.check

    ReplyDelete

Subscribe to: Post Comments (Atom)