Hugh Reinbolt: Opinions and thoughts on emerging and cutting edge trends in technology, digital and social media that inspire me.

Tuesday, 2 June 2015

Treat Instagram content like a carousel

Instagram will be a mainstream communications channel for all advertisers once this media becomes self-serving like Facebook Ads; online video is more cost effective and accessible than TV. Yesterday Instagram officially launched the carousel ad format to show various dimensions of your proposition through a few swipes of you customers’ thumbs.

Instagram carousel ads

Instagram has just released statistics enforcing the viability of their ad products, taken from a performance analysis of all campaigns throughout 2014; in short, “Instagram is an extremely strong platform for ad recall”:

Nielsen Brand Effect - Instagram

You will make an impact here, but what if you are small, just starting out, or don't have access to these products? Then focus on community and content. Whether you have 300 Followers, or 30,000,000, people want content and they are going to be scrolling through it, so get busy! Tap into your Followers' expectations, understand what they like and keep them ‘engaged’ with a constant and consistent storyline: treat you assets like the carousel ad.

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