Hugh Reinbolt: Opinions and thoughts on emerging and cutting edge trends in technology, digital and social media that inspire me.


Monday, 15 June 2015

Virtual reality will be deeper and more personal and private than social media

Oculus Rift is set to make virtual reality consumer-friendly next year, although experts predict augmented reality will be a bigger industry on the basis that it is more “portable” and that VR is more of a specialist gaming space (Oculus has partnered with Microsoft Xbox.) Augmented reality first came to my attention in 2009 in the form of Layar and continues to evolve slowly; Microsoft recently unveiled its HoloLens AR concept, and will enable people to stay connected to their environment in contrast to VR.

This feels like “mobile” in 2007, when the first iPhone came out, before the iPad and when Nokia stopped being cool. Huge entertainment worlds like Star Wars will open up in this new space, alongside the smaller and more varied applications in use every day via mobile and tablet, and entirely new applications and creative experiences that are down to the content creators of our industry to build.

A new device market will inevitably open up; however, VR and AR are entirely new channels that will take active and on-demand engagement and personal participation to a new level; escapism is a scary word as it denotes an inferior and negative existence; however, I believe this is about private experience far removed from the social world of mobile. As a non-gamer and a massive movie buff I see VR and AR as a space for consumers at large to explore, interact and discover in more depth, on a greater time scale and on a more personal level than anywhere else.

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